According to Mattiacci, the massive growth anticipated in revenue and manufacturing is not necessarily due to Ferrari, but more to the expansion of the auto industry in the last 13 years because of dramatic wealth creation, increased appetite for industry and important investments from abroad.
The Ferrari North America CEO said he was astounded by Mexico demand for the LaFerrari, the brand’s most exclusive model that will be built in a limited edition of 499 units.
“When we launched the new LaFerrari we are positively surprised that sadly we now have on-hand a list of 15 millionaires and billionaires who want to request that car,” Mattiacci said. As you probably know, the entire production of LaFerrari was sold out long before the car was revealed. “I can tell you that in 2003 when we launched Enzo in Mexico was not having that kind of request. That’s a big indicator,” he added.