Showing posts tagged

New Zealand Smashes Guinness World Records: 16 Girls in a Smart Car?! - Episode 6

16 girls in a smart car and backflips against a wall - it’s all happening in this episode!

This week’s episode features the most people crammed into a Smart Car, Malteser catching and most backflips off a wall!

Brabus 2012MY Smart ForTwo Tenth Anniversary Special Edition

In 2002, Mercedes-Benz subsidiary Smart and German tuning firm Brabus formed a joint venture for the development of a sporty lineup of vehicles with the first fruits of their labor coming the following year with the Brabus Coupe and Cabrio models.

Ten years and more than 50,000 customized vehicles later, the two brands are celebrating the milestone with the introduction of a new special edition version of the ForTwo that will be limited to 100 units worldwide.

The 10th Anniversary Edition is based on the current Smart Brabus ForTwo model with the 101hp (102PS) turbocharged three-cylinder petrol engine that offers a top speed of 155km/h (96mph) and a zero to 100km/h (96mph) acceleration time of 8.9 seconds.

The car’s tridion safety cell, bodypanels including the front grille and door mirrors of are painted in liquid silver, as are the front spoiler and side skirts in the styling package.

Additional features include the titanium-coloured headlamp bezels, the red Brabus logos at the front and rear of the ForTwo, and the bespoke alloy wheels in matt grey with a red accent rim.

Inside, you will find black leather interior with red stitching, while the trim parts are also painted red. A flat-bottom Brabus steering wheel, a starter button integrated in the gearshift lever knob and a badge with the car’s serial number complete the look.

Standard features include the comfort and light packages, heated seats, electric power steering, LED daytime driving lights, plus audio and navigation system.

(vía Carscoop)

Mercedes Benz SLR Roadster Gets a Ticket in Beverly Hills… by Officer in Smart ForTwo

It’s always funny to see exotics get tickets, it reminds us that no matter what you do or how sick your car is, you can’t really evade the law. To capture this on video is also proof that these guys DO in fact get tickets and are not invincible to the law because of their wealth or status. The violation was for parking in the loading zone for too long… :P

What’s more embarrassing, getting ticketed by a policeman driving a Smart Car or having the ticket be for parking in the loading zone?

Brabus Ultimate 120 (2012 Smart ForTwo Cabrio)

Under the hood, you will find a heavily modified version of the stock car’s three-cylinder turbocharged petrol engine rated at 120PS (118bhp) at 6,000rpm with 160 Nm (118 lb-ft) of peak torque available on tap between 2,250 and 3,750 rpm. An automated manual transmission with steering wheel-mounted shift paddles transfers power to the rear wheels.

Brabus quotes a zero to 100km/h (62mph) sprint time of 8.9 seconds and an electronically limited top speed of 170km/h (106mph).

To make sure that the Ultimate 120 behaves on the road, Brabus has fitted the Fortwo with a height-adjustable coilover suspension, a high-performance brake system with cross-drilled discs and four-piston fixed calipers painted in body color on the front axle, plus new 18-inch alloy wheels shod in 205/35 high-performance tires up front and massive 235/30 tires in the rear.

A stainless-steel sport exhaust system with two chrome-plated tailpipes is also part of the package.

On the outside, the Ultimate 120 is dressed in a wide body kit that comprises a front spoiler, side sills, a rear apron and wider fenders.

Inside, the entire cabin is clad in black Mastik leather with red contrasting seams, while other highlights include the Recaro Sportster seats, the Brabus steering wheel, the body colored accent trims, stainless-steel pedals plus aluminum shifter and emergency-brake lever.

(vía Carscoop)

Brabus 2013 Smart ForTwo

The Brabus electric drive is powered by a slightly more powerful electric motor (+ 5kW or 7hp over to the standard model) producing 80hp (60kW) and 135Nm (100 lb-ft) of torque. The car also comes with a sound module that is said to generate a sporty sound.

On the outside, the ‘electric’ green finish on the Tridion safety cell and the door mirror caps accentuate the black body, while the car also sports smoked headlights, 16-inch front and 17-inch rear Brabus “Monoblock VII” alloys, a front spoiler and a rear apron insert.

Inside, you’ll find that the instrument panel, gearlever surround, door handles and speaker surrounds are painted in electric green color, while Brabus Xclusive accessories, like the black leather seats, stainless steel sports pedals and handbrake lever complete the sporty look.

The new Smart Brabus electric drive will be available from the end of the year in select markets.

(vía Carscoop)

smart fortwo “A big idea” campaign

Jose gets “smart” with this five-spot campaign for BBDO Berlin. For our very first co-production with our friends at Film Deluxe, we are very proud to showcase the work of Shilo co-founder and director Jose Gomez for BBDO Berlin and the phenomenal smart vehicles from Daimler AG. Over the past several months, Jose has directed five spots for the smart campaign. The “A Big Idea” campaign ads from BBDO Berlin creative director Ton Hollander and his colleagues focus on the new smart fortwo vehicle that recently arrived at smart center dealerships worldwide. Each spot presents an important quandary many people face, and uses clever copy to position the smart fortwo as the ideal solution. To interest a wide range of viewers within the narratives, the spots’ simple style features engaging animated characters coming to life on live-action city walls. At the end of each one, the location-based stop-motion background cinematography finds a smart fortwo.

Project Title: smart fortwo “A big idea” campaign
Spot Lengths: 5 x :30
Debut Dates: February/March 2011
More Info:​JGsmart

Client: Daimler AG smart

Advertising Agency: BBDO Berlin GmbH