Assouline, a New York City book publisher that focuses primarily on luxury editions and illustrated books for photography, fashion, art and design, will soon release its first title dedicated to a single automotive brand in celebration of Cadillac’s 110th birthday.
Assouline will offer two versions of the book, a collector’s edition that’s limited to 500 examples and housed in a black slipcase with metallic Cadillac plaque, which will arrive this fall priced at $395 (€315), and a conventional hardcover version with a dust jacket that will retail for $75 (€60).
The publication will chronicle Cadillac’s 110 years starting from 1902, when engineer and entrepreneur Henry Leland founded the wreath and crest brand.
"As Henry Ford’s first attempt to establish an automobile company faltered, Ford’s investors asked for Leland’s appraisal of the assets of the failed Henry Ford Company," says GM. "Leland instead convinced the investors to let him make a new company with cars powered by the single-cylinder engine he invented."
While historians debate the actual “birthdate” of Cadillac with some placing it at Leland’s original meeting with the Henry Ford Company’s investors on August 22, 1902, GM itself says that the founding of the Cadillac Automobile Company, in records filed in Detroit, is August 27, 1902. Cadillac began production and sales in earnest in March of 1903.