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Shaquille O’Neal: Behind the Scenes With Basketball Icon in New Buick Commercial
Larger-than-life athlete Shaquille O’Neal is back in the driver’s seat for his second, highly-anticipated Buick LaCrosse TV spot aptly titled “More Than I Expected” - which is the latest in the brand’s “You Don’t Know Buick” campaign. The commercial debuts this weekend.
In the new Buick TV commercial, the formidable basketball icon (7 foot 1 inch, 325 pounds) is attired in a fashionable business suit. The former center pulls up to a chic business complex in Century City which compliments the LaCrosse’s inimitable style - much like Shaq! The basketball legend discovers that the Buick LaCrosse offers more than a typical luxury sedan.
The ad was directed by Erich Joiner, noted for his work in award winning campaigns for Sega and the debut of the Got Milk? campaign, and memorable ads for DHL, MTV, Bud Light, Yahoo, among other brands.