Furry monsters cuddling, welcoming the viewer to a brand new series of MTV idents from 1 July 2011 – motion design studio Sehsucht of Berlin/Germany has created and animated „Close & Caring“, one of six new MTV idents (duration: 20 sec.). „Close & Caring“ conveys a look and feel that equals the warmth and feeling of a hug, as simple as holding hands or sinking under your duvet. Sehsucht created the cute little beasts, developed the story concept, built the vignettes, covered the overall production and post-production (editing, retouching, color-correction, special effects), and created the print templates.
Production Company: SEHSUCHT BERLIN GmbH & Co KG, Berlin/Germany Director: Mate Steinforth Design: Mate Steinforth , Helge Kiehl 3D: Philipp Broemme, Hannes Weikert Animation: Matthias Knappe Additional Animation: Vitaly Grossmann, Philipp Broemme Matte Painting: Julius Brockelmann Compositing: Helge Kiehl Producer: Julia Rudloff, Christian Gemeiner Sound Design:Music composed by Alan Boorman
Client:MTV World Design Studio, Milan/Italy Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato Art Director: Carlos Carrasco Inhouse Producer: Cristina Mazzocca
Volkswagen to Reveal All-New 2012 Beetle on April 18
Volkswagen will unveil a new generation of the New Beetle on April 18, in three different locations around the world almost simultaneously. The world premiere of the New Bug’s second remake will take place at the Shanghai Auto Show, and in New York and Berlin during MTV World Stage events.
For the launch of the New Beetle, VW has teamed up with MTV, with all three appearances of the car being linked to the music TV station. In Shanghai, the Beetle will revealed by an MTV DJ who will host an exclusive MTV Sound System event, while in New York and Berlin the car will make its first appearance during World Stage events, with live performances of The Black Eyed Peas and 2manydjs respectively.
The NY show will be streamed live on www.worldstage.mtv.com (excluding the UK), with highlights from both events to be available on MTV channels around the world.