China Becomes Bentley’s No. 2 Market after Record Breaking Q1 Sales
Bentley Motors sold 396 cars in Mainland China (excluding Hong Kong and Macau) in the first four months of 2011, an all-time record result for the Asian market. With this number, Bentley broke its previous record set just last year, by an amazing 66 percent increase in sales.
In 2010, Bentley delivered fewer than 1,000 cars in China, almost double than in 2009, with China becoming the third most important market for the luxury carmaker. But the results so far in 2011 mean China has outsold the United Kingdom for the first time in history, making the Asian country Bentley’s second most important market after the United States. In fact, one in four Bentleys sold globally goes to China.
The sales record has largely been achieved before the arrival in China of the new Continental GT and Mulsanne, which means there is a lot of room for Bentley to improve its sales. Around 50 of the 396 cars sold in China were spoken for during the Shanghai auto show, with 25 of those being Continental GT models.
To acknowledge China’s importance to Bentley, the company is hosting its Worldwide Dealer Conference in Beijing, the first time that Bentley has held such an important event in Asia.