Point & Shoot is created by MA student Ian Ferguson of the Design Products Department at the Royal College of Art in London. Point & Shoot is concerned with the question of what a weapon really is. A weapon is more than the object itself; it is also the moment when a force of a desire flows through an object and effects an action. It is as much the decision to use an object as a weapon as it is the object itself.
Point & Shoot is intended as an attachment for a gun which captures an image of the target and person firing the gun each time the trigger is pulled. The project constructs an objective history of violence, recording not only the most dire uses of the weapon but also its most banal. It enables us to answer the question “What really happened?” and leaves us asking “What does it mean?”